OVERVIEW
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I am a seasoned and passionate leader with a record of growth in the electronics and technology sector, particularly Professional Audio, Broadcast and Set-Top boxes. I have experience in developing and implementing strategic business plans, business turnaround, business integration, driving growth and improving business performance. I pride myself in having a strong knowledge of technology and have been very lucky in working with some incredible people.
Recently, I have been working with Private Equity as a professional audio expert, including EQT, Triton and Foresight.
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I am experienced in working with US, Asian and European corporations and have served on Executive Teams of businesses over $1bn revenue. I have held P&L and balance sheet responsibility for businesses up to $200m revenue and over 700 employees.
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My favourite book is 'The Singularity Is Near' by Ray Kurzweil which predicts the increasingly exponential affect of technology on our lives.
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I am a keen runner and in 2022 I ran my first marathon (Chicago) with my wife.
KEY EXPERIENCE
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P&L responsibility > $200m
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Leadership of 700+ staff
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Sat on Executive Teams of businesses > $1bn
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Transformed business from loss making to 23% EBIT
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Restructured three European businesses
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Successfully resolved union strike activity
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Presentations to corporate boards
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Successful IP litigation case
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Particular experience in Professional Audio, Broadcast and Set-Top boxes.
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Raised private equity investment.
CORE COMPETENCIES
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Revenue & EBIT Growth
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Business Turnaround
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Change Management
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Business Transformation
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Building High Performance Teams
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New Product Introduction
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Business Planning & Execution
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Technology & Product Roadmapping
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Business & Corporate Reporting
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Strategy & Vision
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Financial & Commercial Acumen
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Talent Development
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Succession Planning
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Coaching & Mentoring
CAREER SUMMARY
Consulting
2024 - Present STRATEGIC ADVISOR (CEDAR Audio)
​2024 - Present INDUSTRY ADVISOR (Triton, Foresight)
​2023 - 2024 INDUSTRY ADVISOR EQT
2021 - 2023 INDUSTRY EXPERT (Roland Berger / Bosch)
Cranborne-Audio
2021 - 2023 CHAIRMAN
Cranborne-Audio
2018 - 2021 CEO
Music Group
2015 - 2017 SENIOR VICE PRESIDENT
Harman
2010 - 2015 PRESIDENT + MANAGING DIRECTOR - MM&H SBU
2004 - 2010 PRESIDENT / MANAGING DIRECTOR - Mixer Group
2003 - 2004 MANAGING DIRECTOR - Soundcraft
Pace Micro Technology PLC
2002 - 2003 DIVISIONAL CEO
1999 - 2002 DIRECTOR OF TECHNOLOGY & STRATEGIC DEVELOPMENT
1997 - 1999 ENGINEERING DIRECTOR
1996 - 1997 ENGINEERING MANAGER
SKILLS
PRIMARY
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Executive Leadership / General Management
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R&D / Technology & Innovation
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P&L Management / Budgeting
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B2B & B2C Sales / Relationship Management
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Finance / Cost Control
SECONDARY
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Marketing / Product Management
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M&A / Strategic Planning
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Project & Resource Management
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Sales Planning & Forecasting
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Process Improvement / Manufacturing
PERSONAL
Music
I am a keen musician and have a recording studio at home. Making music has been a passion and a hobby of mine since I was 11, when I first picked up a guitar.
I have written over 100 songs and recorded most of them, some of them pretty dreadful, but some I am pretty proud of. A lot of my music is available on most streaming platforms. Here are some of my better ones:
Gone - song and lyrics by Andy Trott | Spotify
Ripples • Andy Trott (spotify.com)
Why? - song and lyrics by Andy Trott | Spotify
Stockley Park - song and lyrics by Andy Trott | Spotify
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I play anything that can help me make music, but guitar is my no.1 instrument and am fortunate to own a selection of 7 guitars. I also own a piano which was passed down to me through the family and is close to 100 years old.
I purchased an authentic sitar in India and learned to get a noise out of it for the song 'Why?'. I also purchased a ukulele in Bora Bora which was used on the song 'Stockley Park'.
Running
I am a keen runner and run close to 100 miles a month. I very much enjoy keeping myself fit I seem to be forever training for the next race and whilst I ran the Chicago marathon in 2022, I prefer 10k's and half marathon's.
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