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Technologist / Engineer / Business Leader.

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Professional Audio Expert
Broadcast
Set-Top Boxes
Electronics / Software
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OVERVIEW
OVERVIEW

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I am a seasoned and passionate leader with a record of growth in the electronics and technology sector, particularly Professional Audio, Broadcast and Set-Top boxes. I have experience in developing and implementing strategic business plans, business turnaround, business integration, driving growth and improving business performance. I pride myself in having a strong knowledge of technology and have been very lucky in working with some incredible people.

 

Recently, I have been working with Private Equity as a professional audio expert, including EQT, Triton and Foresight. 

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I am experienced in working with US, Asian and European corporations and have served on Executive Teams of businesses over $1bn revenue. I have held P&L and balance sheet responsibility for businesses up to $200m revenue and over 700 employees.

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My favourite book is 'The Singularity Is Near' by Ray Kurzweil which predicts the increasingly exponential affect of technology on our lives.

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I am a keen runner and in 2022 I ran my first marathon (Chicago) with my wife. 

KEY EXPERIENCE
KEY EXPERIENCE
  • P&L responsibility > $200m

  • Leadership of 700+ staff

  • Sat on Executive Teams of businesses > $1bn

  • Transformed business from loss making to 23% EBIT

  • Restructured three European businesses

  • Successfully resolved union strike activity

  • Presentations to corporate boards

  • Successful IP litigation case

  • Particular experience in Professional Audio, Broadcast and Set-Top boxes.

  • Raised private equity investment.

CORE COMPETENCIES
EDUCATION
  • Revenue & EBIT Growth

  • Business Turnaround

  • Change Management

  • Business Transformation

  • Building High Performance Teams

  • New Product Introduction

  • Business Planning & Execution

 

  • Technology & Product Roadmapping

  • Business & Corporate Reporting

  • Strategy & Vision

  • Financial & Commercial Acumen

  • Talent Development

  • Succession Planning

  • Coaching & Mentoring

CAREER SUMMARY
CAREER

Consulting

2024 - Present  STRATEGIC ADVISOR (CEDAR Audio)

​2024 - Present  INDUSTRY ADVISOR (Triton, Foresight)

​2023 - 2024  INDUSTRY ADVISOR EQT

2021 - 2023     INDUSTRY EXPERT (Roland Berger / Bosch)

Cranborne-Audio

2021 - 2023     CHAIRMAN

Cranborne-Audio

2018 - 2021      CEO

Music Group

2015 - 2017      SENIOR VICE PRESIDENT

Harman

2010 - 2015      PRESIDENT + MANAGING DIRECTOR - MM&H SBU

2004 - 2010      PRESIDENT / MANAGING DIRECTOR - Mixer Group

2003 - 2004     MANAGING DIRECTOR - Soundcraft

Pace Micro Technology PLC

2002 - 2003     DIVISIONAL CEO

1999 - 2002      DIRECTOR OF TECHNOLOGY & STRATEGIC DEVELOPMENT

1997 - 1999      ENGINEERING DIRECTOR

1996 - 1997      ENGINEERING MANAGER

SKILLS
SKILLS

PRIMARY

  • Executive Leadership / General Management

  • R&D / Technology & Innovation

  • P&L Management / Budgeting

  • B2B & B2C Sales / Relationship Management

  • Finance / Cost Control

SECONDARY

  • Marketing / Product Management

  • M&A / Strategic Planning

  • Project & Resource Management

  • Sales Planning & Forecasting

  • Process Improvement / Manufacturing

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CONTACT
PERSONAL
SKILLS

Music

I am a keen musician and have a recording studio at home. Making music has been a passion and a hobby of mine since I was 11, when I first picked up a guitar.

I have written over 100 songs and recorded most of them, some of them pretty dreadful, but some I am pretty proud of. A lot of my music is available on most streaming platforms. Here are some of my better ones:

Gone - song and lyrics by Andy Trott | Spotify

Ripples • Andy Trott (spotify.com)

Why? - song and lyrics by Andy Trott | Spotify

Stockley Park - song and lyrics by Andy Trott | Spotify

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I play anything that can help me make music, but guitar is my no.1 instrument and am fortunate to own a selection of 7 guitars. I also own a piano which was passed down to me through the family and is close to 100 years old.

 

I purchased an authentic sitar in India and learned to get a noise out of it for the song 'Why?'. I also purchased a ukulele in Bora Bora which was used on the song 'Stockley Park'.

   

Running

I am a keen runner and run close to 100 miles a month. I very much enjoy keeping myself fit I seem to be forever training for the next race and whilst I ran the Chicago marathon in 2022, I prefer 10k's and half marathon's.

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