Technologist / Engineer / Business Leader.
​
Professional Audio Expert
Broadcast
Set-Top Boxes
Electronics / Software
OVERVIEW
​
I am a seasoned and passionate leader with a record of growth in the electronics and technology sector, particularly Professional Audio, Broadcast and Set-Top boxes. I have experience in developing and implementing strategic business plans, business turnaround, business integration, driving growth and improving business performance. I pride myself in having a strong knowledge of technology and have been very lucky in working with some incredible people.
Recently, I have been working with Private Equity as a professional audio expert, including EQT, Triton and Foresight.
​
I am experienced in working with US, Asian and European corporations and have served on Executive Teams of businesses over $1bn revenue. I have held P&L and balance sheet responsibility for businesses up to $200m revenue and over 700 employees.
​
My favourite book is 'The Singularity Is Near' by Ray Kurzweil which predicts the increasingly exponential affect of technology on our lives.
​
I am a keen runner and in 2022 I ran my first marathon (Chicago) with my wife.
KEY EXPERIENCE
-
P&L responsibility > $200m
-
Leadership of 700+ staff
-
Sat on Executive Teams of businesses > $1bn
-
Transformed business from loss making to 23% EBIT
-
Restructured three European businesses
-
Successfully resolved union strike activity
-
Presentations to corporate boards
-
Successful IP litigation case
-
Particular experience in Professional Audio, Broadcast and Set-Top boxes.
-
Raised private equity investment.
CORE COMPETENCIES
-
Revenue & EBIT Growth
-
Business Turnaround
-
Change Management
-
Business Transformation
-
Building High Performance Teams
-
New Product Introduction
-
Business Planning & Execution
-
Technology & Product Roadmapping
-
Business & Corporate Reporting
-
Strategy & Vision
-
Financial & Commercial Acumen
-
Talent Development
-
Succession Planning
-
Coaching & Mentoring
CAREER SUMMARY
Consulting
2024 - Present STRATEGIC ADVISOR (CEDAR Audio)
​2024 - Present INDUSTRY ADVISOR (Triton, Foresight)
​2023 - 2024 INDUSTRY ADVISOR EQT
2021 - 2023 INDUSTRY EXPERT (Roland Berger / Bosch)
Cranborne-Audio
2021 - 2023 CHAIRMAN
Cranborne-Audio
2018 - 2021 CEO
Music Group
2015 - 2017 SENIOR VICE PRESIDENT
Harman
2010 - 2015 PRESIDENT + MANAGING DIRECTOR - MM&H SBU
2004 - 2010 PRESIDENT / MANAGING DIRECTOR - Mixer Group
2003 - 2004 MANAGING DIRECTOR - Soundcraft
Pace Micro Technology PLC
2002 - 2003 DIVISIONAL CEO
1999 - 2002 DIRECTOR OF TECHNOLOGY & STRATEGIC DEVELOPMENT
1997 - 1999 ENGINEERING DIRECTOR
1996 - 1997 ENGINEERING MANAGER
SKILLS
PRIMARY
-
Executive Leadership / General Management
-
R&D / Technology & Innovation
-
P&L Management / Budgeting
-
B2B & B2C Sales / Relationship Management
-
Finance / Cost Control
SECONDARY
-
Marketing / Product Management
-
M&A / Strategic Planning
-
Project & Resource Management
-
Sales Planning & Forecasting
-
Process Improvement / Manufacturing
PERSONAL
Music
I am a keen musician and have a recording studio at home. Making music has been a passion and a hobby of mine since I was 11, when I first picked up a guitar.
I have written over 100 songs and recorded most of them, some of them pretty dreadful, but some I am pretty proud of. A lot of my music is available on most streaming platforms. Here are some of my better ones:
Gone - song and lyrics by Andy Trott | Spotify
Ripples • Andy Trott (spotify.com)
Why? - song and lyrics by Andy Trott | Spotify
Stockley Park - song and lyrics by Andy Trott | Spotify
​
I play anything that can help me make music, but guitar is my no.1 instrument and am fortunate to own a selection of 7 guitars. I also own a piano which was passed down to me through the family and is close to 100 years old.
I purchased an authentic sitar in India and learned to get a noise out of it for the song 'Why?'. I also purchased a ukulele in Bora Bora which was used on the song 'Stockley Park'.
Running
I am a keen runner and run close to 100 miles a month. I very much enjoy keeping myself fit I seem to be forever training for the next race and whilst I ran the Chicago marathon in 2022, I prefer 10k's and half marathon's.
​